Twitter is transforming itself from a communication platform into a communication + media company. It is now in talks with Hollywood producers, TV network executives and major brand advertisers about launching several original Web series via the social network.
We know they are taking this bold step to improve engagement of users on their site. They do not want their users to leave twitter by clicking on the links in the tweets. They are now the second largest social network after facebook and any steps to make users spend more time on their own site makes total sense for any consumer internet company. More engagement on twitter means users will interact more with their promoted products which in turn will generate more revenue for the company.
The most important step twitter has taken to be in the media business is by releasing the Expanded Tweet feature and for the first time allowing content with more than 140 characters in a single tweet. But they intend to allow only select partners who can embed content in the expanded box. Instead of limiting only select partners to create content for expanded tweets, they should allow all users to become content creators for the expanded box.
They can do this simply by
- Adding an optional textbox for expanded content and place it right next to the ‘Compose new Tweet…” box.
- Allow only 140 characters in ‘Compose new Tweet…’ but allow more content in the second textbox ‘Content for expanded box…’ and keep it optional.
- Allow users to embed images, videos, full/short articles or extract and all sorts of media in the optional expanded box.
- Allow users to embed Ads in the expanded box. This will encourage them to produce more quality content because they will be rewarded and could also make a living out of this.
“…companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Instead of focusing on marketing as an activity… integrate it into (your) products.”
Brad Feld, Managing Director, Foundry Group
We believe one of the biggest opportunities we have is to create the identity and social layer that all new apps and Web sites can be built on top of. We think almost every product is better when you can experience it with the people you care about. So over time, we expect almost all of these products should naturally become social. (Zuckerberg)
First 80 million Users
- First 15 million - 10 months (Dec’10 - Sept’11)
- Next 15 million - 6 months (Sept’11 - Mar’12)
- Next 20 million - 2 months (Apr’12 - May’12)
- Next 30 million - 2 months (Jun’12 - July’12)
- Next 30 million - 1.5 months(Aug’12 - mid-Sept)
- Next 30 million - 1.5 months(Mid-Sept - Oct’12)
- In Q2’2011 growth for feature phones was 11.9%, In Q2’2012 growth is only 1.1%
- 362 million smartphones and feature phones were shipped
- Samsung shipped an estimated 93 million devices (50.5 million smartphones, 42.5 million feature phones). Samsung’s market share = 25.7 percent (up from 20.7 percent)
- Nokia sold 83.7 million devices. Nokia’s market share = 23.1 percent, down 1.6 percent
- Apple third on 26 million. Apple’s market share 7.2 percent – up 1.5 percent
- In Q2’2011 growth for smartphones was 77.1%, In Q2’2012 growth is only 32.2%
- Q2’2011 Smartphone Market share — Apple 18.4%, Samsung 18.3%, Nokia 15.1%
- Q2’2012 Smartphone Market Share — Apple 17.8%, Samsung 34.6%, Nokia 7.0%
- The smartphone market slumped to its weakest growth in three years, up 32 percent year-on-year to account for 146 million devices. Phones from Apple and Samsung accounted for half of that number.
- Samsung posted its highest ever quarterly income — $5.9 billion — led by Samsung’s mobile business, which accounted for $17.89 billion (20.52 trillion won) in revenue. — 75 percent year-on-year.
- Samsung Galaxy S3, which sold 10 million units in under 2 months. Galaxy S and Galaxy S2 had passed 50 million, while the Galaxy Note hit 7 million,
- 2009 - 20 million
- 2010 - 40 million (100% year-over-year growth)
- 2011 - 72 million (80% year-over-year growth)
- 2012 - 118 million(expected) ( 63% year-over-year growth)